2017 International Year Code is E


The Cattle Industry Convention is the oldest and largest national convention for the cattle business. This year’s event marks the 120th anniversary. The 2017 Cattle Industry Convention and NCBA Trade Show will be held Feb. 1-3 in Nashville, Tenn.

The convention and trade show create a unique, fun environment for cattle industry members to come together to network, learn, and create policy for the industry. If you’re in the cattle business, then you need to be in Nashville. This year’s convention and trade show will be the largest yet with over 7,000 attendees expected to attend.

The North American Limousin Foundation will again be cooperating with other breed partners for the International Genetic Solutions booth of the NCBA Trade Show (Booth #1314). Be sure to stop by to visit with NALF Executive Director Mark Anderson and Assistant Executive Director Joe Epperly when visiting the trade show.

Visit the 2017 Cattle Industry Convention and NCBA Trade Show page for more information.

During the trade show, join the partners of IGS in our booth for a demonstration of the new IGS Feeder Profit Calculator. The IGS Feeder Profit Calculator is the new benchmark in gauging feeder calf value. The IGS Feeder Profit Calculator empowers producers to market with confidence and feeders to maximize their purchasing dollars.

Demonstrations of the Feeder Profit Calculator will be held at 11:00 a.m., 1:00 p.m., and 3:00 p.m. on both Thursday, Feb. 2 and Friday, Feb. 3 in the IGS booth (#1314).

View the flyer for more information.


New expected progeny differences (EPDs) from the Spring 2017 international cattle evaluation were released January 27, 2017 for the North American Limousin Foundation and Canadian Limousin Association. These EPDs are the result of work from NALF’s and CLA’s service providers International Genetic Solutions (IGS) and Colorado State University.

This evaluation saw high correlations for the breed with slight shifts in the breed averages for weaning weight and yearling weight. The reason for this slight shift is due to both improved connectivity with IGS partner’s datasets and original French herdbook animals. This shift required in-depth evaluation and resulted in a delayed release.

Molecular breeding values are incorporated in the EPDs of individuals with those values using blending methodology to produce GE-EPDs. These animals are designated by the GE-EPD logo and highlighted EPD values.

Genetic trends, percentile ranks and trait leaders can be found at NALF.org and on the NALF-DigitalBeef registry platform.

Drs. Jackie Atkins, Lauren Hyde, and Wade Shafer of IGS provide the following explanation regarding the new multi-breed stayability EPD. READ MORE.


Congratulations to all the NWSS exhibitors on your success last week! The March issue of LIMOUSIN TODAY will feature the "Showcase of Champions" from the 2017 National Western Stock Show. Promote your program's success or your upcoming spring sale in this important issue.

Please take note of the following schedule for the March (Glossy) issue of LIMOUSIN TODAY:

  • Space reservations and ad copy due: Today
  • Editorial due: February 6
  • Camera ready ads due: February 9
To reserve your space or discuss your options, contact:
DNA Turnaround: 4 weeks


NALF offers an array of digital advertising services to help you promote your program, genetics, and upcoming sale.

NALF.org Banner Ad – The NALF website is currently receiving more than 16,000 page views per month. 6 banner positions are available. Sold on a first come, first served basis by monthly pricing. Contact Limousin Media staff for pricing and availability.

E-Partners Banner Ad – The NALF E-Partners is a bi-weekly enewsletter from the North American Limousin Foundation for members and stakeholders. It is published on the 1st and 3rd Wednesday of every month and sent to more than 3,300 email subscribers.

Email Blasts – The NALF email blasts service is very popular in promoting sales, specific genetics, or services. Users report an excellent response rate leading to more inquiries and, ultimately, more sales.

For more information or to book your digital services, contact:

Mailed in registrations and transfers:
2 week turnaround


Information and ads promoting Limousin and Lim-Flex and NALF services, as well as educational information on EPDs and GE-EPDs are available for use in sale catalogs. The new series of NALF ads promote the message of "Limousin Today - Profit Tomorrow" and are two pages, developed to be used individually or together, depending on your needs.

PDF versions are available for download below.  Visit the Catalog Inserts or NALF Ads pages and scroll down to the bottom for a gallery of .jpg versions. For different versions of these inserts or ads, contact Jennifer Scharpe, NALF director of public relations and media, at 303-220-1693, ext. 54, or email Jennifer.

Educational catalog inserts: NALF Ads
February 2, 2017

February 1-3 - 2017 Cattle Industry Convention & NCBA Trade Show, Nashville, TN

February 2 - South Dakota Limousin Association Annual Banquet & Meeting, Rapid City, SD

February 2 - Riverside Valley/Owen Cattle Limousin Spring Bred Heifer Online Sale, RRMarketplace.com

February 3 - Black Hills Stock Show Limousin Sale, Rapid City, SD

February 4 - R & R Acres 16th Annual Beefmaker Bull Sale, Airdrie, Alberta

February 6 - LIMOUSIN TODAY Editorial Due: March

February 8 - Woodard’s In The Rockies Online Sale, MC Online Sale

February 9 - LIMOUSIN TODAY Camera Ready Ads Due: March

February 11 - Treftz Limousin Annual “Where Muscle Still Matters” Sale, Wetonka, SD

February 11 - Liberty Ranch Limousin Bull Sale, Plainville, KS

February 14 - Heartland Limousin Association Banquet & Benefit Auction, Des Moines, IA

February 14 - Valentine’s Day

February 14 - Logan Hills Limousin Bull & Heifer Online Sale, RRMarketplace.com

February 15 - Iowa Beef Expo Limousin Sale, Des Moines, IA

February 15 - LIMS Spring Calving Enrollment/Data Due



View all sale reports at NALF.org. Email sale report information and photos to Limousin Media.

Jan. 10 - 2017 National Limousin Sale

Jan. 26 - 2017 Sioux Empire Farm Show Limousin Sale

Jan. 27 - The Cowtown Classic Limousin Sale

View all show results at NALF.org. Email show report information and photos to Limousin Media.

2017 Fort Worth Stock Show
North American Limousin Foundation, 6 Inverness Court East, Suite 260, Englewood, CO 80112
Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list